{"id":179,"date":"2019-04-19T18:15:39","date_gmt":"2019-04-19T17:15:39","guid":{"rendered":"https:\/\/www.leadsprovider.fr\/\/?p=179"},"modified":"2025-11-05T23:13:31","modified_gmt":"2025-11-05T22:13:31","slug":"b2b-telemarketing-techniques-and-secrets","status":"publish","type":"post","link":"https:\/\/www.leadsprovider.fr\/en\/blog\/b2b-telemarketing-techniques-and-secrets\/","title":{"rendered":"The Techniques and Secrets of B2B Cold Calling : Master the Game and Watch Your Sales Skyrocket!"},"content":{"rendered":"

The new B2B telemarketing technique<\/h2>\n

Innovative companies operate in a challenging competitive environment. The main challenges they face are:<\/p>\n

    \n
  1. Intense competition<\/li>\n
  2. Product improvement<\/li>\n
  3. Recruitment and human resource management<\/li>\n
  4. Products unknown to prospects<\/li>\n
  5. Finding clients<\/li>\n<\/ol>\n

    The success of these companies depends on the fifth challenge: selling their products.<\/p>\n

    What is the best approach to sell more and faster?<\/em>In several sectors\u00a0, BtoB telemarketing<\/strong>\u00a0is a proven method.<\/p>\n

    The question is: Is\u00a0telemarketing<\/strong>\u00a0effective for new technologies and innovative products?<\/p>\n

    Yes, telemarketing is effective, but…<\/h2>\n

    The rules of the game have changed.<\/em><\/p>\n

    We monitored\u00a0competing companies in the\u00a0<\/a>IT sector<\/a><\/strong>\u00a0for several months. Those that succeed are often the ones that adopt a proactive approach combining telemarketing with experienced field sales representatives.<\/p>\n

    The others, those who wait for clients to find them, face difficulties despite their product performance and heavy investments in technical development.<\/p>\n

    But not only…<\/p>\n

    The secret is adopting a new B2B sales and telemarketing methodology and making your salespeople and telemarketers Challengers.<\/p>\n

    In the USA, this method has become an essential prerequisite for many companies.<\/p>\n

    At Leads Provider, we have trained our\u00a0Telemarketers<\/strong>\u00a0in this new methodology inspired by the work of Matthew Dixon and Brent Adamson. It is called “The Challenger Sale.” Originally designed for field sales representatives, we adapted it for our telemarketers and recommend it to our clients. The results were not immediate. It took a lot of time and effort to change the behavior of our telemarketers.<\/p>\n

    Attention:<\/strong><\/p>\n