In prospecting, the phone is certainly the most formidable tool: it allows you to present a company’s values, address various objections, and provide reassurance. That\u2019s why companies cannot do without phone prospecting in their development strategies. However, while a well-executed call can be highly effective and secure a new client, a poor-quality call can act as a real deterrent. So, how can you prospect with mastery and ensure you achieve your sales goals?\u00a0Here\u2019s an example script for telemarketing firms:<\/strong>\u00a0which will enable your telemarketers to succeed in their outreach and other forms of phone prospecting, both B2B and B2C.<\/p>\n Hello [Prospect’s Name], this is [Name of\u00a0Telemarketer<\/strong>] from International Recruitment.<\/p>\n Am I bothering you?<\/p>\n [Insert the values of your product here]<\/span><\/em><\/p>\n [Insert your questions here]<\/span><\/em><\/p>\n [Insert the difficulties here]<\/span><\/em><\/p>\n [Insert a few brief details about your product, service, and\/or company]<\/em><\/p>\n It\u2019s all about… targeting. First, identify 2 or 3 segments. Don\u2019t scatter your efforts on targets that don\u2019t meet your criteria and aren\u2019t a good fit. It\u2019s very likely that your offer won\u2019t interest them, in which case you\u2019ll waste your valuable time calling them.<\/p>\n With which types of clients have you already had success? Ask yourself this question; it\u2019s essential and will save you time, energy, and money. Identify the commonalities among the companies, as this will help you clarify your target sectors and companies. Once this research is done, you can move on to the next step…<\/p>\n Now you need to identify your prospects (select 20), and LinkedIn is your ally. Let\u2019s say the sector you’re interested in is hotels, and you want to offer them fitness sessions. In this case, search for “people working in hotels” or “general manager” with the filter set to “hotel.” A helpful tip: you can also filter by region. Generally, prospects prefer working with companies that are geographically close to them.<\/p>\n Once you have your list of 20 prospects, take some time to review their profiles. This brief review will help you understand them better. You\u2019ll learn what they do exactly, what their companies do, if you\u2019ve worked with a similar company before, and you might even find something interesting about them. Most importantly\u2026 Make sure to pronounce their names correctly. A prospect who hears their name mispronounced can be annoyed, which is never good for business. If in doubt, don\u2019t hesitate to ask them how to pronounce it correctly.<\/p>\n And yet\u2026 you will always find an experienced telemarketer who will tell you otherwise and extol the virtues of an impromptu, more “spontaneous” and “natural” call. Others will say that you need to trust yourself and move away from a rigid and boring pre-written script that may not always be suitable.<\/p>\n Yes, a completely improvised phone prospecting call can work wonders. It happens; it’s what you might call a masterstroke, and it involves two things: being in good form and coming across a receptive prospect with whom you click immediately. However, you\u2019re not always at your best, and you might encounter some challenging or difficult-to-read prospects with whom you lack rapport. In such cases, an improvisational approach can quickly go awry.<\/p>\n That\u2019s why a phone script is an excellent tool for phone prospecting. It helps organize your thoughts and anticipate key points of the call, allowing you to conduct the conversation with confidence. You lead the discussion like a true captain, with genuine commitment. This makes you more confident, more convincing, and better prepared to deviate from the script and embrace spontaneity when the moment is right.<\/p>\n Moreover, note that a good phone script is adaptable and evolves with the flow of the conversation and the different emotional states of the prospect (stressed, angry, cheerful, etc.).<\/p>\n The example script we provide offers an excellent foundation for making your calls successful, whether for setting appointments, conducting surveys, etc. Note that to prospect effectively, you must first determine your targets; this is crucial for success. The best script in the world will have no impact on an unqualified, fundamentally indifferent prospect. Skeptics may tell you that a call script is pointless and restricts your speech, but don’t listen to them: it’s with a clear direction that you’ll gain confidence and conduct the best conversations. Feel free to contact us for assistance in writing your scripts.<\/p>\n","protected":false},"excerpt":{"rendered":" Example script to follow for prospecting In prospecting, the phone is certainly the most formidable tool: it allows you to present a company’s values, address various objections, and provide reassurance. That\u2019s why companies cannot do without phone prospecting in their development strategies. However, while a well-executed call can be highly effective and secure a new […]<\/p>\n","protected":false},"author":6,"featured_media":898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[5,8],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-entreprise-de-teleprospection","tag-societe-de-teleprospection","entry"],"acf":[],"yoast_head":"\nIntroduction<\/h3>\n
The values of your product<\/h3>\n
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(Optional) Potential disqualification<\/h3>\n
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Qualification Questions<\/h3>\n
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Example of Known Issues<\/h3>\n
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Product and Company Information<\/h3>\n
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In conclusion<\/h3>\n
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Developing a telephone prospecting script<\/h2>\n
The call script facilitates business prospecting<\/h2>\n