{"id":222,"date":"2019-04-22T12:46:16","date_gmt":"2019-04-22T11:46:16","guid":{"rendered":"https:\/\/www.leadsprovider.fr\/\/?p=222"},"modified":"2025-06-15T19:37:32","modified_gmt":"2025-06-15T17:37:32","slug":"some-tips-for-an-effective-b2b-telemarketing-pitch","status":"publish","type":"post","link":"https:\/\/www.leadsprovider.fr\/en\/blog\/some-tips-for-an-effective-b2b-telemarketing-pitch\/","title":{"rendered":"A Few Tricks to Make Your B2B Cold Calling Pitch Unstoppable"},"content":{"rendered":"
Even with Other Lead-Generation Channels Out There, B2B Cold Calling Remains the Ultimate Power Move.\u00a0Developing a script:\u00a0to ensure your campaigns are relevant.<\/p>\n
I\u2019m sharing a few tips for writing your scripts:<\/p>\n
Hello Mr. Chapuis, This is Alexandre from [Company Name].<\/em><\/p>\n Introduce yourself immediately, or your contact might hang up.<\/p>\n Am I bothering you?<\/em><\/p>\n This question shows that you respect the prospect’s time. Whether the prospect responds with “Yes, but no problem” or simply “Yes,” move on to the next question that will address their response.<\/p>\n Mr. Chapuis, I\u2019m sure you\u2019re very busy, so I\u2019ll be very brief.<\/em><\/p>\n Instead of scheduling a callback, this phrase allows you to continue your pitch regardless of the prospect’s initial response.<\/p>\n The reason for my call is as follows: We helped Transport International save \u20ac5 million, and I think it’s important for you to know this since every company is looking to reduce its costs.<\/em><\/p>\n The purpose of this phrase is to create a compelling reason for your prospect to continue the conversation.<\/p>\n Note that you haven\u2019t explained \u201chow\u201d these savings were achieved. At this stage, the prospect isn\u2019t interested in the specifics of the product.<\/p>\n To determine if we can achieve the same results for your company, I\u2019d like to learn a bit more about how your operations work.<\/em><\/p>\n Here, you eliminate any potential antagonistic stance from your prospect and lower their resistance.<\/p>\n If the prospect feels that you\u2019re going to force their hand, they might become defensive.<\/p>\n If you don\u2019t mind, let\u2019s briefly discuss your operations to see if we can help you save money.<\/em><\/p>\n This phrase opens the dialogue and allows you to get the prospect\u2019s permission to start the conversation.<\/p>\n Could you spare me a few minutes now?<\/em><\/p>\n You show your prospect that you will only take a few minutes of their time and that you won\u2019t keep them on the phone any longer.<\/p>\n Once you have the prospect’s permission to continue, you have a prospect who is engaged in the conversation\u2014and you\u2019ll be able to determine if your product or service meets their needs.<\/p>\n Reminder<\/strong>\u00a0: Have a conversation<\/p>\n One last, very important point: Never read from a script. Practice the script, memorize it, and do role-playing exercises\u2014this way, when you\u2019re talking with your prospects, the words will come naturally.<\/p>\n That\u2019s how great actors do it. They rehearse until the words become “a part of them.”<\/p>\n Also, when you ask questions, stop and listen carefully to your prospects. You need to have conversations with them\u2014a real dialogue, not a monologue.<\/p>\n