{"id":230,"date":"2019-04-22T14:17:38","date_gmt":"2019-04-22T13:17:38","guid":{"rendered":"https:\/\/www.leadsprovider.fr\/\/?p=230"},"modified":"2025-04-20T23:03:23","modified_gmt":"2025-04-20T21:03:23","slug":"the-best-scripts-for-a-telemarketing-company","status":"publish","type":"post","link":"https:\/\/www.leadsprovider.fr\/en\/blog\/the-best-scripts-for-a-telemarketing-company\/","title":{"rendered":"The Best Script for a Telemarketing Powerhouse"},"content":{"rendered":"

The campaign is set up, and the file is of good quality. By the end of the day, you need to make 150 calls and secure 5 good meetings<\/p>\n

Your manager trusts you and has motivated the entire team with a rousing speech to get you making calls, calls, and more calls.<\/p>\n

All you need now is the script. But not just any script\u2026the best script.<\/p>\n

Before providing you with this magical script, let\u2019s first look at what a typical script looks like used by most\u00a0telemarketing companies<\/a><\/strong>.<\/p>\n

Example of a typical script<\/h2>\n

**The phone rings for the prospect**<\/p>\n

Prospect: Hello?<\/p>\n

Telemarketer: This is C\u00e9line Durand from thetelemarketing company<\/strong><\/p>\n

(1.5 seconds pause)<\/em><\/p>\n

I\u2019m calling to introduce our software that will help you solve all your strategic problems.<\/p>\n

Is this a priority for you today?<\/p>\n

Prospect: Now is not a good time\u2026<\/p>\n

Telemarketer: Would you be open to a demonstration of our software? We have won many awards.<\/p>\n

Prospect: We\u2019re not interested.<\/p>\n

Telemarketer: Are you the decision-maker? Give me 30 minutes\u2014unless you don\u2019t have the budget.<\/p>\n

****Click**<\/strong>**<\/p>\n

Don\u2019t laugh.\u00a0telemarketing companies<\/strong>\u00a0that use this type of script are numerous. And you won\u2019t be surprised to learn that their conversion rate is less than 1%.<\/p>\n

In other words, out of 100 prospects, they will have a second call with only one prospect.<\/p>\n

Now, if you call your prospects and say the same things, i.e., pushing to present your products and services\u2014stop immediately.<\/p>\n

It\u2019s frustrating for you, but worse for your prospects, your reputation, and your productivity.<\/p>\n

If you follow this script (the best script), your conversion rate will be 14-20%, not 1%.<\/p>\n

How to create a call script:<\/h3>\n

Step 1: Identify 2-3 segments<\/h4>\n

Your time is valuable\u2014don\u2019t waste it calling targets that don\u2019t meet your criteria. Who are your best clients (or those you\u2019ve had the most success with in the past) and identify their common denominator.<\/p>\n

For example, your segments might be banks and finance or retail and hotels. Once you\u2019ve identified your targets, you can move on to Step 2.<\/p>\n

Step 2: Identify a list of 20 prospects<\/h4>\n

Use LinkedIn. Suppose you are targeting hotels to offer gym sessions. Search for “People who work in hotels” and\/or “General Manager” with “Hotel” as a filter.<\/p>\n

There you go\u2014your list of prospects is ready.<\/p>\n

Bonus: Prospects prefer doing business with companies located in the same region. You can create your list by adding the “region” criterion.<\/p>\n

Step 3: Research each prospect<\/h4>\n

I know, I know, you just want to pick up the phone and start calling. But trust me, spending a minute researching a prospect will make your call more effective. So do it!<\/p>\n

You’re already on LinkedIn. Take a quick look at your prospects’ profiles. You’ll then know:<\/p>\n

    \n
  1. What their company does?<\/li>\n
  2. What their exact role is?<\/li>\n
  3. If you\u2019ve worked with a similar company in the past?<\/li>\n
  4. Something fun about them?<\/li>\n<\/ol>\n

    Quelque chose \u00e0 laquelle il faut faire tr\u00e8s attention : Comment prononcer leurs noms. Les prospects n\u2019aiment qu\u2019on \u00e9corche leurs noms.<\/p>\n

    One thing to pay close attention to: how to pronounce their names. Prospects don\u2019t like it when their names are mispronounced.\u00a0“How do you pronounce it?”<\/em><\/p>\n

    In the next article, I will give you a concrete example of the “Best Script for\u00a0Telemarketing Companies<\/strong>.”<\/p>\n

    If you have any questions,\u00a0feel free to contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The campaign is set up, and the file is of good quality. By the end of the day, you need to make 150 calls and secure 5 good meetings Your manager trusts you and has motivated the entire team with a rousing speech to get you making calls, calls, and more calls. All you need […]<\/p>\n","protected":false},"author":6,"featured_media":892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[5,8],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-entreprise-de-teleprospection","tag-societe-de-teleprospection","entry"],"acf":[],"yoast_head":"\nThe Best Script for a Telemarketing Powerhouse - Leads Provider EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leadsprovider.fr\/en\/blog\/the-best-scripts-for-a-telemarketing-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Script for a Telemarketing Powerhouse - Leads Provider EN\" \/>\n<meta property=\"og:description\" content=\"The campaign is set up, and the file is of good quality. 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