They do not have the necessary technology to manage campaigns.<\/li>\n<\/ul>\nTo avoid these pitfalls and quickly obtain qualified leads, several software vendors turn to telemarketing companies.
\nA competent telemarketing company must immerse itself in your commercial policy so that its actions align with your strategy.<\/p>\n
Outsourcing to a telemarketing company<\/h3>\n
Outsourcing prospecting to a telemarketing company can save software vendors time and money.<\/p>\n
Setting up an in-house telemarketing unit and recruiting telemarketers can be very costly and time-consuming.<\/p>\n
An effective telemarketing company can act as a commercial extension for your sales team and ensures that your potential clients are “educated” with new insights that will significantly enhance their performance (“Teach for Differentiation”).<\/p>\n
It\u2019s not easy to convince decision-makers to pay for new software or to persuade them to switch, or to keep them on the phone long enough to be convinced. Many decision-makers are reluctant to continue a phone conversation. Nevertheless, a skilled telemarketers is capable of convincing them and arranging meetings with the right contacts.<\/p>\n
Telemarketing can play a crucial role in building trust with potential clients, generating\u00a0Generation\u00a0<\/em>and increasing sales for software vendors.<\/p>\nAnother very important point in scheduling appointments is knowing how to choose the telemarketing company you will work with, ensuring that it specializes in lead\u00a0Generation<\/em>\u00a0for software vendors.<\/p>\nDon’t forget that your company’s image and reputation are at stake every time a telemarketer interacts with your potential clients.<\/p>\n
Where to start?<\/h3>\n1- Write call scripts<\/h4>\n
As Churchill pointed out, \u201ca spontaneous speech has been rewritten three times.\u201d<\/p>\n
Communication professionals and great speakers know this very well. One should never improvise their sales pitch.<\/p>\n
Within telemarketing companies, campaign setup is carried out by marketing professionals who always start by defining a clear strategy in which:<\/p>\n
\n- They identify the added value of your software,<\/li>\n
- What problem it solves?<\/li>\n
- Why your potential clients need it?<\/li>\n<\/ul>\n
They list all the arguments and answers to these questions, as well as a SWOT analysis to highlight the strengths and weaknesses of your product and build a strong pitch.<\/p>\n
They should not develop just one pitch but several, depending on the targets and personas. The speech resonates with your contacts, who respond more favorably to your outreach and feel more comfortable advancing in the buying process.<\/p>\n
2 \u2013 But who are your targets?<\/h4>\n
These are groups of prospects on which you will focus your efforts…<\/p>\n
3 \u2013 How to identify them?<\/h4>\n