You are a retail electricity provider (REP), a competitive natural gas supplier, an energy broker, or a third-party marketer operating in a deregulated energy market. You know that your biggest growth constraint is not your rate plan — it is the lack of qualified prospects who are actively considering switching their electricity or gas provider.
At Leads Provider, we generate exclusive energy leads every month for suppliers and brokers operating in ERCOT (Texas), PJM (PA, NJ, OH, IL, MD, DE, DC, VA), ISO-NE (CT, MA, ME, NH, RI, VT), NYISO, and other deregulated markets. Our specialty: delivering decision-ready contacts — residential and commercial customers who are actively exploring switching their energy supplier, verified by phone, delivered within 72 hours.
★★★★★
« Average result observed across energy clients: a conversion rate of 35 to 50% on delivered leads. For a retail supplier processing 80 leads per month, that translates to 28 to 40 new enrolled accounts, with zero prospecting effort from the sales team. »
Lise NGUYEN
Marketing Manager — PRIMAGAZ
The deregulated energy market is a switching market: your future customers are already paying someone else. What triggers their decision to switch is a specific moment, a rate increase notice, a promotional offer, a service complaint, or a contract expiration. That window is short.
This is why our energy leads are calibrated on two criteria that few providers master:
We generate qualified energy prospects for all players in the competitive US energy supply chain — excluding solar installation, which has its own dedicated lead program:
Each campaign is parameterized by target segment: residential B2C, small business, mid-market C&I, or enterprise accounts.
| Criteria | ✅ Leads Provider | ❌ Aggregators / shared lists |
| Exclusivity | 1 lead = 1 supplier. No sharing. | Resold to 3–5 competitors simultaneously |
| Verification | Live phone call + recorded confirmation | Web form, no human verification |
| Switching intent | Confirmed: supplier, rate, contract end | Unknown — self-reported only |
| Freshness | Delivered within 72 hours | Batch lists, often 1–3 weeks old |
| Conversion rate | 35–50% average | 5–15% industry average |
| TCPA compliance | Explicit prior express written consent | Often unverifiable |
| Market coverage | ERCOT, PJM, NYISO, ISO-NE, MISO… | Varies — often single state |
| Experience | 18 years in energy lead generation | Variable |
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We generate qualified energy prospects for all players in the competitive US energy supply chain — excluding solar installation, which has its own dedicated lead program:
Each campaign is parameterized by target segment: residential B2C, small business, mid-market C&I, or enterprise accounts.
It’s a powerful combination of digital marketing and phone verification !
We reach prospects at the exact moment they are searching for a better energy deal — not before, not after.
Every click lands on a conversion-optimized landing page built specifically for energy switching: clear rate comparison, risk-free framing, simple contact form.
Before the first call, every prospect receives a personalized email sequence that frames the financial benefit of switching suppliers, addresses common objections (contract lock-in fears, cancellation fees, reliability concerns), and invites them to confirm their interest in a rate comparison. When our SDRs pick up the phone, the prospect already knows who we are and why we are calling.
Every prospect is called by a trained SDR who verifies all key qualification criteria before the lead is released to you:
Call recordings are available on request. Full transparency — you know exactly who you are enrolling and why.
Qualified leads are pushed to you immediately after phone validation:
It’s a powerful combination of digital marketing and phone verification !
We reach prospects at the exact moment they are searching for a better energy deal — not before, not after.
Every click lands on a conversion-optimized landing page built specifically for energy switching: clear rate comparison, risk-free framing, simple contact form.
Before the first call, every prospect receives a personalized email sequence that frames the financial benefit of switching suppliers, addresses common objections (contract lock-in fears, cancellation fees, reliability concerns), and invites them to confirm their interest in a rate comparison. When our SDRs pick up the phone, the prospect already knows who we are and why we are calling.
Every prospect is called by a trained SDR who verifies all key qualification criteria before the lead is released to you:
Call recordings are available on request. Full transparency — you know exactly who you are enrolling and why.
Qualified leads are pushed to you immediately after phone validation:
First name, last name, residential or business account
Verified phone number + email address
Full address + ZIP code — for utility territory matching
Estimated kWh/year or annual energy spend
Immediate / end of contract / within 90 days
Phone call recording available on request
Generating qualified energy leads in the United States requires deep knowledge of each deregulated market’s rules, utility territories, and buyer behavior. Here is how we cover the major competitive energy states:
| Market | Key states covered | Commodities available |
| ERCOT | Texas (all ERCOT zones) | Electricity |
| PJM | PA, NJ, OH, IL, MD, DE, DC, VA, WV, KY, MI | Electricity + Natural Gas |
| NYISO | New York (all zones) | Electricity + Natural Gas |
| ISO-NE | CT, MA, ME, NH, RI, VT | Electricity + Natural Gas |
| MISO | IL, IN, MI, WI, MN, IA, MO | Electricity + Natural Gas |
| Gas only | OH, GA, FL, NJ, PA, NY, MI, VA | Natural Gas |
Since 2007, Leads Provider has delivered energy leads for some of the most recognized names in the European and international energy sector. Our energy references include:
Your target territory not listed ?
we assess lead generation feasibility in any deregulated market based on your regulatory eligibility and customer profile.
Leads Provider has been generating exclusive energy leads for electricity and gas suppliers since 2007. Our clients — ENI, EDF ENR, Antargaz, Primagaz, and hundreds of retail energy suppliers — trust us for one outcome: more enrolled accounts, faster.
Tell us your target market, your customer segment, and your monthly volume target. We build the lead generation campaign around your business — not the other way around.
A qualified energy lead is a verified residential or commercial contact who has confirmed switching intent — meaning they are actively looking to change their electricity or gas supplier, renegotiate their current supply contract, or enroll with a competitive retail provider for the first time. At Leads Provider, every lead has been verified by phone: we confirm the account holder’s identity, their current supplier and contract status, their annual consumption, and their readiness to switch. You receive only decision-ready prospects.
We generate energy leads across all major deregulated US electricity and natural gas markets, including ERCOT (Texas), PJM (PA, NJ, OH, IL, MD, DE, DC, VA), NYISO (New York), ISO-NE (CT, MA, ME, NH, RI, VT), MISO (IL, IN, MI, WI, MN), and natural gas choice states including OH, GA, FL, NJ, PA, NY, and MI. If your target state is not listed, contact us — we assess feasibility in any open-access market based on your regulatory authorization.
Yes. All our US energy leads are generated with prior express written consent, fully compliant with the Telephone Consumer Protection Act (TCPA). Consent is collected, timestamped, and documented at the point of data capture. We maintain consent records and can provide documentation on request. We also maintain internal DNC (Do Not Call) list scrubbing as an additional compliance layer. Working with non-TCPA-compliant lead sources exposes retail suppliers and brokers to significant regulatory liability — this is non-negotiable for us.
Yes, unconditionally. Every energy lead we generate is assigned to a single supplier or broker. It is never shared, never resold, and never distributed to competing businesses. In the retail energy market, the most common complaint from suppliers is receiving leads that have already spoken with three competitors. That never happens with Leads Provider. Exclusivity is what drives our 35 to 50% conversion rate — far above the 5 to 15% industry average on shared lists.
Energy leads are delivered within 72 hours of generation and phone verification. We also offer real-time delivery options for clients with high-volume enrollment teams. Speed matters critically in energy switching: a prospect who expresses switching intent today and does not hear from a supplier within 48 to 72 hours will almost certainly re-engage with a competitor or lose momentum. Our delivery SLA is a competitive advantage, not a nice-to-have.
Both. We generate energy leads across all customer segments: residential (household electricity and gas accounts), small business (under 500 kWh/month equivalent), commercial and industrial (C&I accounts above 50,000 kWh/year), and large enterprise (aggregated accounts and multi-site procurement leads). Each campaign is parameterized to your target segment, consumption tier, and preferred service territory.
Our energy supplier clients consistently achieve conversion rates between 35 and 50% on delivered leads. The primary driver of where a client lands in this range is speed-to-contact: suppliers who call within the first hour of receiving a lead convert at the high end. Those who call after 24 hours see conversion rates drop by 40 to 60%. We recommend building a dedicated rapid-response protocol — a same-day or same-hour call — as part of your lead intake process.
Yes. Utility territory targeting is a core capability of our energy lead campaigns. We can target prospects by incumbent utility (e.g., ComEd, PECO, PPL, Reliant, AEP, ConEdison), by zip code cluster, by county, or by any custom geographic boundary you define. This is particularly important for retail suppliers whose enrollment eligibility is limited to specific utility distribution territories.
Yes, and this is one of our highest-converting lead types. Our qualification script specifically identifies prospects on variable-rate plans (who are often experiencing bill shock) and those approaching fixed-rate contract expiration dates. These prospects have the highest switching intent and the shortest decision timeline — making them the most valuable leads for retail suppliers and brokers.
Yes. We generate energy leads specifically targeted to prospects who are actively seeking renewable electricity options — green tariffs, 100% renewable energy plans, RECs (Renewable Energy Certificates), and carbon offset programs. These leads are typically higher-income homeowners and environmentally-motivated small businesses. They convert well for suppliers offering premium green energy products, often at higher margin than standard commodity supply leads.
Lead delivery is fully configurable based on your tech stack. We support email delivery with structured data fields, webhook or API push to your CRM (Salesforce, Microsoft Dynamics, HubSpot, custom enrollment platforms), and Google Sheet sharing for smaller teams. For high-volume clients, we can establish a real-time data feed directly into your enrollment queue. We work with your IT or operations team during onboarding to ensure a frictionless integration.
Leads Provider generates hundreds of qualified energy leads per month across our active markets. Volume is scalable based on your enrollment team capacity, target geography, and campaign budget. We define a delivery schedule together during onboarding to match your sales team’s capacity to process leads at optimal speed. Overloading a sales team with more leads than they can contact within 24 hours reduces conversion rates and wastes budget.
Yes. We offer pilot lead programs with no long-term contract commitment, specifically designed to let retail suppliers and brokers validate lead quality, conversion rates, and CRM integration before scaling volume. A pilot typically runs for 2 to 4 weeks and covers a defined geographic market and customer segment. Contact our team to design a pilot around your state eligibility, enrollment process, and sales team capacity.
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