How do you measure the effectiveness of a traffic acquisition campaign?

5 KPIs for assessing the performance of a call centre traffic generation campaign: Number of contacts: this is the total number of calls generated. Number of contacts made: when the agent has succeeded in reaching the right person and presenting their case, regardless of the end result. Rate of sales calls: this is the number of sales calls divided by the number of contacts. The higher the rate, the greater the potential number of people present, and vice versa. Participation rate: this is the number of people present divided by the number of contacts. A high participation rate is the sign of a successful traffic acquisition campaign. Number of withdrawals: these are the people who accepted the invitation but did not turn up in the end. A high withdrawal rate indicates poor confirmation quality.

How can you generate traffic for your webinar?

A specialist call centre can help you in a number of ways: Pre-webinar promotion: By contacting your prospects, the call centre can increase the number of participants meeting your qualification criteria, such as the person’s position, industry, company size or specific interests. Post-webinar follow-up: After the webinar, the call centre can make follow-up calls to participants. This enables us to gather their comments, assess their level of interest and invite them to a future event or suggest a meeting with your sales team. A call centre maximises the impact of your webinars and helps to convert guests into qualified leads.

Which industries benefit most from traffic creation?

These are organisations that are structured as networks, such as : Fitness club networks, offering free trial days to prospective customers. Groups of aesthetic medicine centres, offering introductory sessions. Car dealers, by inviting prospective customers to Test-drive events. Destocking operations in various sectors.

Traffic Generation for Customer Acquisition

Traffic Generation Specialists Since 2008

Leads Provider is a call center with a proven track record of managing traffic generation campaigns since 2008.

Our specialized traffic generation telemarketers utilize sales pitches tailored to your specific products and services. Equipped with in-depth product knowledge, they contact both active and inactive potential customers by phone. These calls aim to introduce them to your points of sale, showrooms, websites (e.g., highlighting new e-commerce promotions), car dealerships, and more.

The objective of this approach is to encourage your B2B or B2C customers to visit your catchment areas or your website, creating a virtuous cycle that generates traffic to your defined physical or digital locations, and subsequently increases your sales.

Leads Provider offers traffic acquisition campaigns for various clients, including networks (franchises, concessions), businesses running destocking operations, and e-commerce retailers.

Advantages of Traffic Acquisition with Leads Provider

Proven B2B & B2C Traffic Generation:

Our highly experienced telemarketers leverage their persuasive skills and telemarketing expertise to engage in high-level discussions with potential customers. They capture attention and effectively convince them to visit your showrooms, points of sale, website (e.g., for new promotions), and more, generating valuable traffic.

Driving Customer Action and Brand Growth:

Leads Provider’s approach ensures your customers and prospects move towards your physical or digital touchpoints (e-commerce site). This translates to new customer acquisition, loyalty building, and positive brand reputation development.

High-Volume, Targeted Outreach:

Our advanced technology and software solutions automate calls, eliminating wasted time. This allows our telemarketers to manage large target audiences while maintaining a qualitative approach.

Enhanced Customer Insights:

Through conversations with potential and existing customers, our telemarketers gather valuable data to update your database. This information is then delivered to you for integration into your CRM system, fueling future marketing campaigns.

Granular Reporting and Campaign Management:

Our web reporting tool offers comprehensive historical reporting with relevant metrics. A simple login provides access to a web interface for real-time monitoring of key metrics, including calls made, appointments confirmed, and call objections received. This empowers you to effectively manage and analyze your traffic generation campaign.

Our Unique Traffic Acquisition Approach

Once you have defined the context and set the objectives of your traffic generation campaign :

The first step involves a meeting to understand your campaign goals and target audience. We’ll work together to define the ideal customer profile (e.g., company directors, marketing managers, IT managers, or individual consumers) based on your specific needs. We’ll then identify the optimal target audience and select the most appropriate database for your campaign.
To ensure our telemarketers are well-versed in your products and services, we provide comprehensive training covering functionalities, strengths, and key benefits.
Our marketing team drafts a compelling script (sales pitch) designed to generate traffic. The script will anticipate potential objections and outline effective responses. We’ll share this draft with you for approval.
Our IT team configures our information system to integrate your database and customize reporting functionalities.
Leveraging the rapid response capabilities of phone outreach, we launch a pilot phase of the campaign. During this time, we closely analyze initial results and make real-time adjustments to the sales pitch for optimal performance. Upon successful pilot completion, we launch the full-scale traffic generation campaign.
Launch of the traffic generation campaign.
We employ a rigorous monitoring and confirmation system to ensure appointment validity. Our dedicated qualification unit verifies appointments made by telemarketers, followed by confirmation via phone, email, and SMS the day before each appointment.

You’ll receive daily updates detailing confirmed guests for your campaign.

Get in touch with us!

Leads Provider — since 2007

B2B Telemarketing Campaign Simulator

Estimate your qualified appointments, leads and potential revenue based on your campaign configuration.

Campaign parameters

Campaign duration

Telemarketers assigned : 2

80 calls/day per telemarketer

Average deal value : €5,000

€5,000

Sales closing rate : 20%

20%

% of qualified appointments converted to clients

Appointment rate on reached prospects : 6%

Adjustable based on target and pitch quality

Estimated results

Total calls

—

over the period

Reached prospects

—

decision-makers reached

Qualified appointments
—
hot leads

Potential clients

—

after closing

Calls

—

›

Reached

—

›

Appointments

—

›

Clients signed

—

Potential revenue

—

Appt. / week / agent

—

Request a quote →

Benchmarks used: 80 calls/day/agent · ~17% reach rate (decision-maker available) · appointment rate adjustable from 2–15% of reached prospects. These estimates are indicative and depend on the quality of the prospect list, the target sector, and the sales pitch.

FAQ

5 KPIs for assessing the performance of a call centre traffic generation campaign:

Number of contacts: this is the total number of calls generated.
Number of contacts made: when the agent has succeeded in reaching the right person and presenting their case, regardless of the end result.
Rate of sales calls: this is the number of sales calls divided by the number of contacts. The higher the rate, the greater the potential number of people present, and vice versa.
Participation rate: this is the number of people present divided by the number of contacts. A high participation rate is the sign of a successful traffic acquisition campaign.
Number of withdrawals: these are the people who accepted the invitation but did not turn up in the end. A high withdrawal rate indicates poor confirmation quality.

A specialist call centre has the skills needed to generate traffic and attract customers to your points of sale.
Using advanced segmentation techniques, agents contact only those people who are likely to become customers, talking to them, explaining the benefits of your offers and making them want to visit you.

A specialist call centre can help you in a number of ways:

Pre-webinar promotion: By contacting your prospects, the call centre can increase the number of participants meeting your qualification criteria, such as the person’s position, industry, company size or specific interests.
Post-webinar follow-up: After the webinar, the call centre can make follow-up calls to participants. This enables us to gather their comments, assess their level of interest and invite them to a future event or suggest a meeting with your sales team.

A call centre maximises the impact of your webinars and helps to convert guests into qualified leads.

These are organisations that are structured as networks, such as :

Fitness club networks, offering free trial days to prospective customers.
Groups of aesthetic medicine centres, offering introductory sessions.
Car dealers, by inviting prospective customers to Test-drive events.
Destocking operations in various sectors.

OUR CLIENTS

Discover the companies that place their trust in Leads Provider.

Traffic Generation

Traffic Generation Specialists Since 2008