How to Choose a Lead Generation Agency to Outsource Your Customer Acquisition ?

Speak directly with the people in charge of your campaigns within the selected agency to ensure their expertise. Ensure that calls originate from the appropriate country location, preferably mainland France. Make sure the agency schedules appointments according to your sales representatives’ availability. Prefer a provider that offers flexibility and works on a performance basis. Choose a provider that gives you access to call recordings.

Common B2C Lead Generation Mistakes

Neglecting preparation and prospect targeting Failing to listen to the prospect or manage objections Follow-ups that are too frequent or nonexistent

What Are the Key KPIs to Monitor ?

Contact Rate: (Number of contacts made / Number of numbers dialed) × 100. This measures the quality of the database and the choice of calling time slots. Qualification Rate: (Number of qualified leads / Number of contacts made) × 100. Indicates the proportion of contacted prospects who are qualified. Conversion Rate: (Number of opportunities generated / Number of qualified leads) × 100. This ratio measures the transition from qualified leads to concrete opportunities, such as scheduled appointments, quotes sent, or even direct sales. Average Call Duration: Provides insight into prospect engagement and the telemarketer’s ability to maintain an effective conversation. Too short may indicate lack of interest; too long may indicate lack of structure. Abandonment Rate: The percentage of calls where the prospect hangs up before speaking to a telemarketer, which may indicate an issue with the introduction. Number of Appointments Secured and Quotes Sent: Concrete indicators of progress toward sales. Revenue Generated: To measure the profitability of the campaign.

Premium B2C Lead Generation | Get Qualified Leads for Your Business

Secure High-Quality Appointments with Your Future Clients

Lead Generation Experts
CPL-Based Payment
Your First Leads in 5 Days

In outbound Leads Generation, every call either generates a qualified appointment or provides valuable insights that we use to optimize your campaign.

Ludovic Paccou – ARA Photovoltaïque

« 700,000 € in quotes underway thanks to around twenty qualified meetings.
An efficient team, attentive follow-up, and a constant drive to improve. »

In BtoC outbound Leads Generation, our Inside Sales stand out from other channels by speaking directly with your potential clients. Unlike ignored emails, each conversation helps identify the real reasons behind refusals, a goldmine of data to refine your sales scripts and boost performance.

Yes, we get some ‘no’s,’ but we also get plenty of strong ‘yes’s’ that turn into highly qualified appointments and closed deals. Telemarketing is and will remain the cornerstone of sales.

Get Phone‑Verified B2C Leads

Lead Generation Experts
CPL-Based Payment
Your First Leads in 5 Days

Key Advantages

Direct and human contact: a personalized relationship with each prospect, far more engaging than any other digital channel.
Reactivity: Outbound Call Script, databases, and approaches can be instantly adjusted based on live prospect feedback.
Information gathering: Objections, needs, and pain points are captured in real time, providing a wealth of insights to refine future campaigns.
Broad reach in little time: Telemarketing allows you to contact a large number of prospects while maintaining a high-quality, conversational approach, especially in B2C, where phone calls remain a preferred channel.

Our Areas of Expertise

Solar photovoltaic panels
Professional training
Real estate
And more

Looking to boost your sales

Get in touch now

Verified Leads with the Right Profiles and Scheduled Appointments

Lead Generation Experts
CPL-Based Payment
Your First Leads in 5 Days

1. Objectives

Qualified leads, appointment setting.
KPIs: Number of calls, number of contacted prospects, etc.

2. Database

Personas and segments
Segment based on homogeneous criteria: âge, needs, etc.

3. Prepare Materials

Draft call scripts
Anticipate objections and prepare the best possible responses

4. Brief Telemarketers

They must learn the script and objection handling by heart
Provide examples of prospect interactions and organize role-playing exercises

5. Planning

Define the most effective days and time slots
Plan follow-ups (number of attempts per prospect, etc.)

6. Execution and Monitoring

Every response must be carefully recorded in the CRM
Analyze results hour by hour: pick-up rate, appointment rate, etc.
Adjust scripts and targeting based on field feedback

7. Analysis and Optimization

Were objectives met? What challenges arose?
Identify areas for improvement and apply them to future campaigns
Listening to call recordings is the best approach to refine processes and maximize ROI

Get in touch with us!

Leads Provider — since 2007

B2B Telemarketing Campaign Simulator

Estimate your qualified appointments, leads and potential revenue based on your campaign configuration.

Campaign parameters

Campaign duration

Telemarketers assigned : 2

80 calls/day per telemarketer

Average deal value : €5,000

€5,000

Sales closing rate : 20%

20%

% of qualified appointments converted to clients

Appointment rate on reached prospects : 6%

Adjustable based on target and pitch quality

Estimated results

Total calls

—

over the period

Reached prospects

—

decision-makers reached

Qualified appointments
—
hot leads

Potential clients

—

after closing

Calls

—

›

Reached

—

›

Appointments

—

›

Clients signed

—

Potential revenue

—

Appt. / week / agent

—

Request a quote →

Benchmarks used: 80 calls/day/agent · ~17% reach rate (decision-maker available) · appointment rate adjustable from 2–15% of reached prospects. These estimates are indicative and depend on the quality of the prospect list, the target sector, and the sales pitch.

FAQ – B2C Leads Generation

B2C prospecting is a sales strategy focused on identifying qualified leads for your products and services, enabling your field sales teams (closers) to quickly increase revenue.

It allows you to quickly secure qualified appointments and save your sales representatives valuable time.

Speak directly with the people in charge of your campaigns within the selected agency to ensure their expertise.
Ensure that calls originate from the appropriate country location, preferably mainland France.
Make sure the agency schedules appointments according to your sales representatives’ availability.
Prefer a provider that offers flexibility and works on a performance basis.
Choose a provider that gives you access to call recordings.

Neglecting preparation and prospect targeting
Failing to listen to the prospect or manage objections
Follow-ups that are too frequent or nonexistent

They vary depending on volume, appointment quality, the complexity of criteria, and associated services. It is recommended to compare several quotes before committing.

Contact Rate: (Number of contacts made / Number of numbers dialed) × 100. This measures the quality of the database and the choice of calling time slots.
Qualification Rate: (Number of qualified leads / Number of contacts made) × 100. Indicates the proportion of contacted prospects who are qualified.
Conversion Rate: (Number of opportunities generated / Number of qualified leads) × 100. This ratio measures the transition from qualified leads to concrete opportunities, such as scheduled appointments, quotes sent, or even direct sales.
Average Call Duration: Provides insight into prospect engagement and the telemarketer’s ability to maintain an effective conversation. Too short may indicate lack of interest; too long may indicate lack of structure.
Abandonment Rate: The percentage of calls where the prospect hangs up before speaking to a telemarketer, which may indicate an issue with the introduction.
Number of Appointments Secured and Quotes Sent: Concrete indicators of progress toward sales.
Revenue Generated: To measure the profitability of the campaign.

B2C Leads Generation