Quotation

Leads Provider x EDF ENR

Goal : Identify 1,000 B2B prospects per month interested in photovoltaics to feed the sales team.

Target

Large retailers (GMS), SMEs, industrial companies, tertiary sector, public authorities, agricultural sector

Persona

Business owners

Sectors

Energy-intensive prospects

Conversion Rate

Over 36%

Context

EDF ENR offers clients customized solar solutions installed on roofs, ground, or parking canopies.
EDF ENR needed a reliable lead provider to ensure a consistent monthly volume of qualified prospects to grow sales.

Prospecting Channels Used and Approach

Landing Page

Google Ads

E-mailing

Téléphone

Leads Provider Method

  • Qualified prospect databases
  • Highly targeted emailing campaigns
  • Landing page creation
  • Promotion via Google Ads
  • Phone follow-up of leads to validate and qualify them

Results Achieved

Over 1,000

Qualified leads per month

36%

Conversion rate

9

Months of service

« €700,000 in quotes underway thanks to around twenty qualified meetings. An efficient team, attentive follow-up, and a constant drive to improve. »
— Ludovic Paccou, Director of ARA Photovoltaïque

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