Target
Energy suppliers and high-consumption B2B clients
Persona
Business owners / Managers
Sectors
Food service businesses
Conversion Rate
Between 27% and 31%
Context
Eni is a major energy provider in Europe (green electricity and natural gas).
Eni needed to increase the number of qualified leads so their sales team could sell more, faster.
Prospecting Channels Used and Approach
Landing Page
Google Ads
Emailing
Phone
Leads Provider Method
- Qualified Database
- Emailing Campaign
- Landing Page Creation
- Google Ads Campaign
- Phone Follow-Up for All Collected Leads
Results Achieved
563
Qualified Leads
31%
Conversion Rate
1st
From the 1st Month
